How To Post An Update On Kickstarter

It's pretty much a given that a successful Kickstarter campaign includes a neat project description, outreach plan and a solid community of backers. Of equal importance are the updates that creators send their backers. Project updates don't just appear on each projection page, they're also delivered directly to backers' inboxes, and can exist a powerful tool for engaging backers and motivating them to share a project.Retrieve of project updates equally a window into a projection'south development, featuring images, video and the ongoing story of the project. (Tip: We also consider a project's updates when choosing whether or non to feature information technology or make information technology a Project We Love.)

In that location's no magic to the right number or frequency of updates; we recommend posting consistently and often, and to start brainstorming and even drafting updates before you launch. Fun fact: Creators on Kickstarter send virtually 6,000 updates a calendar week. Here's a list of fifty ideas for inspiration!

During your entrada...

1. Highlight campaign milestones, similar when you reach your goal mid-point.
2. Share community milestones as your capitalist count grows to 50, 100, or 500 backers, and beyond.
three. Announce any changes you make to your campaign, such as new rewards or stretch goals.

Martha Graham Dance Company Presents: The Next 90!

4. Gloat when you've been featured as a Project We Dearest or in one of our newsletters.
5. Spotlight your backer's comments, drawings, videos, and other contributions.
vi. Innovate members of your team.
seven. Invite collaborators to write posts that introduce themselves and share how they contribute to your project.
8. Running a Food project? Share your favorite recipe.
ix. Running a Publishing or Journalism projection? Write a footling feature on a writer that has inspired y'all.
x. Running an Art or Comic projection? Share samples of your artwork.
11. Running a Fashion project? Take a new photo from your collection each day.
12. Showcase whatsoever awards or accolades you've received.
13. Countdown the final days of your campaign with a new update each mean solar day.
14. Ask backers to share your updates to assistance spread the word.
xv. Ask for feedback on specific elements of your project or gauge involvement in new designs.
16. Announce if (and why) you determine to abolish your campaign.

Either during or after your entrada...

17. Link to any press you've received or blogs that have covered you.
18. Denote events, live streams, or AMAs that you're participating in.
19. Mail service any interviews that you or members of your team take washed.
xx. Mention all of the cool people and places represented in your Customs tab.
21. Invite backers to ~exclusive~ events.
22. Write a "how-to" mail service.
23. Address any FAQs that are coming upwardly in comments or messages.
24. Introduce projects yous like.
25. Mail pictures of samples or proofs.
26. Give behind-the-scenes looks into your production process.
27. Invite people to play your demo.
28. Say happy holidays!
29. Share personal news/events, similar the adoption of a new kitten, children's graduations, etc.
30. Mention any global news or movements that you're interested or involved in.
31. Tell backers nigh your inspirations –– whether it exist a person, a quote, or an image.
32. Share the highs of your campaign, similar if yous receive a large pledge or land a deal with a publisher, manufacturer, or distributor.
33. Be transparent about whatever challenges that come up upwardly, like a problems in your lawmaking or changes to the price of supplies.
34. Headed to a convention or meetup? Tell backers where they tin find your booth.

After your campaign ends...

35. Announce your overall results at the end of your campaign.
36. Gloat! When yous achieve your goal! If you relaunch! Once all rewards are shipped!
37. Do a yearbook fashion post on your campaign's one-year ceremony (we'll send you an electronic mail when this date comes around).
38. Mail service some "live" updates while you're out on tour or in the studio...
39. ...At the post office...
forty. ...Or when checking in with your manufacturer.

The Pebble team visiting their manufacturer — The Pebble squad visiting their manufacturer

41. Give a sneak peek of your finished moving-picture show, anthology, book, or production before you drop it in the mail.
42. Do an open-call for beta testers.
43. Remind backers about completing their surveys.
44. Mention when y'all're taking time off from your project (and when you're dorsum).
45. Share a link to your new campaign if you lot've re-launched or started a new project.
46. Explain any changes you've made to your Spotlight.
47. Recap the results of any field testing (or in this case, sense of taste-testing).
48. Let backers know when there are any updates on shipping.
49. Be upfront near any production problems or delays.
50. And last but never least, don't forget to thank your backers!

Farther Reading

An creative person and designer shares some of the setbacks that emerged during her ceramics project, and besides finds a silver-lining.
A father-son squad reflects on the importance of updates and outlines how they used them to connect with their community.
Our Creator Handbook outlines how you can utilise updates, Spotlight, and other tools to share your progress with your backers.